By Enterprise Innovation staff

Jan 15, 2009 – Insular Life, the first Filipino life insurance company in the country, has enhanced relations with its customers through Cisco Unified Communications in two major sites: Makati, a city in the greater metropolitan area of Manila, and Cebu, in central Philippines.

A third site, Alabang, where Insular’s headquarters are located, will be completed in the first quarter of 2009. With the system in place, customers anywhere in the country will have just one local toll-free number to call and will be able to reach an Insular Life staff member or agent faster in any of the three sites.

The Cisco Unified Communications project, which started two years ago, is being implemented by Trends & Technologies, a Cisco Certified Partner. Trends & Technologies will replace the old private branch access (PBX) system that Insular Life used to rely on. The new system that has been installed has already started to pay for itself through lower communications costs and higher customer satisfaction experienced by the company.

“We were able to integrate voice communications in the three offices with one local numbering system, facilitating interoffice communications while improving cost efficiency. A Cebu-based customer, for example, may be passed on to a servicing assistant in Alabang as if it were a local call,” said Tisha Cruz, vice president of Insular Life’s Information Services Division, “We want to provide tools to our executives and key personnel to deal with their mobility requirements and at the same time address some company cost issues.”

As a sign of its commitment to harnessing the power of information technology, Insular Life has committed a substantial percentage of its capital expenditure budget to IT infrastructure enhancement, including the unified communications project, and is comfortable with its ability to ride out the challenging global economy.

About Trends & Technologies, Inc.
Trends & Technologies, Inc.(TTI) is a leading Systems Integrator and Solutions Provider for Information and Communications Technology (ICT) in the Philippines. With over 17 years of experience in Communications, Trends has evolved through the years to adapt to the changing ICT landscape, and is successfully bringing to new businesses such as Contact Centers the technology and support to be competitive. For more information about Trends & Technologies, visit www.trends.com.ph.